I want to believe that only a few people on planet earth haven’t heard the words sneakers or trainers. For me, my simple definition of the sneaker is; ‘a beautiful rubber-soled shoe which is water-resistant and durable’. In various countries or places, the sneaker is known by several names which include, but not limited to; kicks (U.S.), training shoes or trainers (UK), running shoes, runners, sneakers (North America), athletic footwear, tennis shoes, gym shoes, tennies, sports shoes, track shoes, and canvas shoes (Nigeria).
I guess Charles Goodyear (American Scientist) never thought his invention (vulcanized rubber — In 1839) would be widely celebrated and accepted in the fashion industry without many people knowing about Charles himself. In the early 1900s (20th Century), The US Rubber Company and Converse were two companies that saw the huge potential of opening the rubber-soled shoe markets to both the masses and affluent. A few years later, the Dassler’s brothers also introduced their brands into the market, but the issue between the two brothers led to a split and they went their separate ways to establish two new brands Adidas (Adolf Dassler) and Puma (Rudolf Dassler). Blue Ribbon Sports which later became Nike also joined the race to be one of the leaders in the sneaker industry. Nike was founded by Bill Bowerman (track-and-field coach) and Phil Knight (Bill’s former student), and they launched the Nike brand shoe in 1972.
Although the market is now very saturated, it hasn’t stopped more people from venturing into the sneaker making business. We’ve got so many rising creative sneakers designers whose designs make you start thinking if most of them are reincarnates of great creative sculptors such as Michelangelo and Picasso. They are all highly talented in their craft, and I believe, more of them are still languishing in a different field (IT, Finance, Business Consulting, Chef, Sales Assistant, etc.) at the moment and would hopefully retrace their step back to what they’ve been destined to do someday.
‘Whereas, in the 1990s, you were regarded as a king if you aren’t a celebrity and you own up to 50 different pairs of sneaker collections’
According to information on Statista, the sneaker market is expected to hit over $90 billion by 2024. The financial boom experienced by most companies in the sneaker world has been fueled by sports, music and movies. Although, we don’t see an end in sight for this industry at the moment, more has to be done in terms of making sneakers that can be readily recycled. This is because unlike in the 1980s and 1990s where people give their sneakers so much TLC (Tender Loving Care) by washing-drying-spraying, it’s quite different now. In the last two decades, it seems people have been submerged into an unknown dreamworld where they just don’t know how to stop shopping for sneakers and they prefer to own more than 500 sneakers and would do anything to get their hands on limited editions. We’ve seen people on long queues trying to be one of the first few to lay their hands on a newly launched sneaker design. Whereas, in the 1990s, you were regarded as a king if you aren’t a celebrity and you own up to 50 different pairs of sneaker collections. If nothing is done, then we should be prepared for the day when non-biodegradable sneakers will compete with other forms of waste at various landfill sites. Adidas seems to understand the impact of its business activities on climate change, and it has come up with strategies (futurecraft loop and trade gear in) to reduce its carbon footprints and that of others on the environment. By 2050, Adidas target is to achieve climate neutrality.
‘Authorised retailers have also invested in people (authenticators) that can easily spot counterfeit sneakers out of 2000+ sneakers received’
Besides, some individuals do not think there should be any reason why they need to stop consuming whatever they like. The preference of one person might be the distaste of the other. If you prefer to acquire lots of high-value wristwatches, that doesn’t mean other people should acquire the same. Also, with some sneakers now selling for $1,000+, people might see their purchase as some sort of investment whose future returns will put a smile on their faces if they ever decide to sell. Online retail platforms such as GOAT and StockX have created a market for both Millennial and Generation Z to easily shop for highly sort-after sneakers and also sell if required. The exponential increase in the demand for sneakers in the secondary/resale market has prompted the rise in criminals who attempt to get rich by making and selling fakes. As a result, authorised retailers have also invested in people (authenticators) that can easily spot counterfeit sneakers out of 2000+ sneakers received from resellers in a day.
While surfing the net, we found 3 sneakers from 3 different popular brands that you might find attractive.
At Dartemuv, we provide you with what we think is best. The product details reflect the availability and price at the time this article was published. Dartemuv does not earn a commission if you purchase any item by clicking on the links on this article. The links take you directly to the retailers’ website where you can buy the item. Scroll up to check out the various collections we found, and make your decisions while thinking about your desires and budget.
1/3. Description: LeBron 17 Low
Fine-tuned for LeBron’s ferocious game, the LeBron 17 Low gives the King another sensation to add to his arsenal. The combined cushioning platform provides a balanced mix of impact absorption and responsiveness. A precisely crafted low-top design offers a lightweight, conforming fit with ankle mobility and a look that resonates on the street.
- Shown: Spruce Aura/Racer Blue/Sail/Black
- Style: CD5007–005
2/3. Description: ZX 2K 4D SHOES, A MODERN SHOE WITH AN ADIDAS 4D MIDSOLE.
In our modern world, culture and technology exist intertwined. Technology advances and culture shifts. Culture blooms and technology adapts. The Adidas ZX story is similar: always innovating, creating cutting-edge styles like these ZX 2K 4D Shoes. Built with breathable mesh and a state-of-the-art midsole, they keep you comfortable in an ever-changing world.
3/3. Description: Final Club Chuck 70 (Unisex High Top Shoe)
The Chuck 70 mixes the best details from the ’70s-era Chuck with impeccable craftsmanship and premium materials. An elevated style icon, it features more cushioning to keep you looking — and feeling — good all day. The Final Club edition layers organic canvas with soft suede overlays for a luxe, streamlined look. Dress to impress yourself.
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We hope you were able to find at least an item from the collections.
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